MARKETING STRATEGIES AND PLANS M.COM PART 1 MCQ | MARKETING STRATEGIES AND PLANS MCQ PDF

 MARKETING STRATEGIES AND PLANS M.COM PART 1

1. The four unique elements to services include:

A.   Independence, intangibility, inventory, and inception

B.   Independence, increase, inventory, and intangibility

C.   Intangibility, inconsistency, inseparability, and inventory

D.   Intangibility, independence, inseparability, and inventory

ANS: C

 

2. The ________ holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s wellbeing.

A.   customer-centered business

B.   focused business model

C.   societal marketing concept

D.   ethically responsible marketing 

ANS: C

 

3. A change in an individual's behavior prompted by information and experience refers to which one of the following concept?

A.   Learning

B.   Role selection

C.   Perception

D.   Motivation

 ANS: A

 

4. Holistic marketers achieve profitable growth by expanding customer share, ________, and capturing customer lifetime value.

A.   undermining competitive competencies

B.   building customer loyalty

C.   milking the market for product desires

D.   renewing a customer base

ANS: B

 

5. While buying milk which kind of behaviour is displayed by a person?

A.   Extensive problem solving behaviour

B.   Routinized buying behaviour

C.   Variety seeking behaviour

D.   None of the above

ANS: B

 

6. Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about   

A.   Promotion

B.   Price

C.   Distribution

D.   Product

 ANS: C

 

 

7.Marketing managers should adapt the marketing mix to ___________________ and constantly monitor value changes and differences in both domestic and global markets. 

A.   Sales strategies

B.   Marketing concepts

C.   Cultural values

D.   Brand images

ANS: C

 

8. The ________ refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyer.

A.   distribution chain

B.   network chain

C.   supply chain

D.   promotion network

ANS:  A

 

9. ________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.

A.   Target marketing 

B.   Psychographic segmentation

C.   Product Differentiation

D.   Consumer behavior

ANS:  D

 

10. A person’s ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior. 

A.   culture

B.   subculture

C.   psychographics

D.   reference groups

E.   demographics

ANS: C

 

11. Product choice is greatly affected by economic circumstances. All of the following would be among those circumstances EXCEPT ________. 

A.   spendable income

B.   savings and assets

C.   debts

D.   occupation

E.   borrowing power

 ANS: D

 

12.  ________ is a set of distinguishing human psychological traits that lead to relatively consistent and enduring responses to environmental stimuli. 

A.   Image

B.   Personality

C.   Beliefs

D.   Heredity

E.   Culture

ANS: B

 

13. ________ portrays the “whole person” interacting with his or her environment. 

A.   Attitude

B.   Reference group

C.   Lifestyle

D.   Culture

E.   Subculture

ANS: C

 

14. A ________ when it is aroused to a sufficient level of intensity. 

A.   need becomes a motive

B.   motive becomes a need

C.   desire becomes a reality

D.   unfulfilled demand becomes a crisis

E.   personal demand exceeds the ability to rationally reject

ANS: A

 

15. The five-stage model of the consumer buying process includes all of the following stages EXCEPT ________. 

A.   problem recognition

B.   information search

C.   social interaction

D.   purchase decision

 ANS: C

 

16. If performance meets consumer expectations, the consumer is ________.  

A.   delighted

B.   satisfied

C.   disappointed

D.   surprised.

ANS: B

 

17. Which of the following is the most recent stage of marketing evolution?

A.   Marketing department era

B.   Production era

C.   Sales era

D.   Marketing company era

ANS:  D

 

18.Which of the following is NOT included as a basic idea in the definition of marketing concepts?

A.   Total company effort

B.   Profit

C.   Productivity

D.   Customer satisfaction

ANS: C

 

19._______________________ is defined as the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.

A.   Customer value

B.   Satisfaction scale

C.   Profit margin

D.   Competitive benefit

ANS:  A

 

20.Which of the following is NOT included in the marketing management process used by the marketing manager to achieve its objectives?

A.   Planning marketing activities

B.   Raising funds to finance the marketing projects

C.   Controlling marketing plans

D.   Directing implementation of the marketing plans

ANS: B

 

21. ____________ is defined as communication with large numbers of customers at the same time.

A.   Personal selling

B.   Sales promotion

C.   Mass selling

D.   All of the above

ANS: C

 

22. In a ___________________orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them.

A.   Marketing

B.   Production

C.   Both of the above

D.   None of the above

ANS: A

 

23.When a manager focuses on making whatever products are easy to produce, and then trying to sell them, that manager has a ___________________ orientation.

A.   Marketing

B.   Production

C.   Sales

D.   Profit

ANS:  B

 

24.In addition to businesses, the marketing concept is also applicable to _____________.

A.   Government agencies

B.   Religious groups

C.   Fine arts organizations

D.   All of the above

ANS:  D

 

25. The controllable variables a company puts together to satisfy a target group is called the ____________________.

A.   Marketing strategy

B.   Marketing mix

C.   Strategic planning

D.   Marketing concept

ANS: B

 

 

26. Four competing philosophies strongly influence the role of marketing and marketing  activities within an organization. Which if the following is not a component of market orientation?

A.   Customer orientation.

B.   Profitability orientation.

C.   Marketing orientation.

D.   Competitor orientation.

ANS: B

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